I read a really interesting article entitled ‘Running a Paid Membership Program‘ by Craig Mod recently. That got me thinking about my long term plans for this site. I’m lucky enough to have a job that, while it will never make me a millionaire, is more than good enough for meeting my basic needs. So in that sense, Craig’s advice doesn’t really apply to me as I’m not intending to set up a membership program or anything for this site.
I do, however, like the idea of building an audience of like-minded people who can appreciate the sort of things I pay attention to. One really useful tip I came across in the article is to:
Start writing / making videos / producing what it is you intend to produce for members today, build up that muscle, and do it, ideally, for years before launching the program
Yes, it takes years of work to build a following, especially if you shy away from sensational news or social media spamming. I’m OK with that. I think if you look at this endeavour as a long-term project, then it enables you to stop obsessing about where you are now, and start focusing on the trajectory that you’re on. For me, this translates to the following: it doesn’t matter if only 1-2 people are reading my site daily (as is happening now), as long as I keep on producing useful articles and my readership is growing.
Even though I don’t have any plans for recruiting ‘members’ to this site, I really like the idea of having a place where I can post my thoughts regularly, and where people can come to read (and maybe discuss?) what I’ve written. For years I have been using RSS to follow blogs like Daring Fireball by John Gruber, Kottke.org by Jason Kottke, and Six Colors by Jason Snell. I guess I like the idea of a blog that is personality-driven, rather than the bland news and opinion pages I often see on newspaper websites.
In summary, my plan for the site is this: to use it as an avenue for sharing my day-to-day experiences as a doctor, researcher, and lecturer with other people who are interested in these sort of things. Hopefully someone reading the site will find something useful, funny, or uplifting that they can then use to motivate them in whatever it is they’re doing.